HI!
I'm ALICE
Art director and Graphic designer from Sweden.
My career began over a decade ago, creating content for local restaurant in my hometown. What started with capturing its atmosphere through photo and video quickly grew into designing logos and visual identities for friends and local businesses—laying the foundation for a broad and hands-on creative practice.
Since then, I’ve worked both in-house and as a freelancer with clients across industries, producing still and motion content for both digital and physical platforms.
With a degree in Art Direction and Graphic Design, I work across content creation, brand identity, and visual storytelling.
I’m always open to new collaborations and conversations. Feel free to reach out if you have a project in mind or just want to connect.
SBCC – Graphic Design & Photography | 2021 - 2022 |
Focus on design principles, and proficiency in Adobe Creative Suite to create visuals for both print and digital media. Photography skills, including lighting, composition, and studio techniques.
YRGO – Art director & Copy writer | 2022 - 2024 |
Focus on visual communication, idea development, design, typography, layout, and the use of digital tools to create compelling visual concepts and presentations.
Art director – MANIFEST PR – Internship: Art director | 2024 (3 months)
Collaborated independently and with the team on social media campaigns and video projects, assisting in the development of graphic and marketing materials while gaining practical experience in PR and brand building.
Art director – GULLERS GRUPP | Internship: Art director | 2024 ( 4 months)
Contributed to brainstorming and concept development for campaigns, playing an active role in creating advertising and design ideas for social media, print, and film.
Freelance, Own Business | 2022-2025 |
Created visual identities for businesses, including logo design, packaging, website design, brand identity, business cards, and other marketing materials. Delivered tailored design solutions to help clients establish a strong and cohesive brand presence. Photographed for yearbooks and product shoots, with images used across social media to enhance brand visibility.
Art director –Stena fastigheter | Hybrid project employment | feb 2025 |
Created a visual identity for BRF Vyn, a new residential development by Stena Fastigheter. This included defining color palettes, typography, image direction, and overall brand feel. Collaborated closely with the team to ensure the right mood and visual coherence in the architectural renders. Designed a 90-page printed magazine used as a key sales tool ahead of the project launch.
Acted as both Graphic Designer and Art Director throughout the project.
Content creator – Hagabadet | Hybrid project employment | July 2025 |
Developed creative concepts and ideas based on current trends, filmed and edited video content, and produced engaging stories for the brand’s social media channels.
Graphic Designer – Surf maroc | Online project employment | October 2025 |
Worked on a variety of design projects across their different locations,
creating digital and posters printed materials.
